First, sign-up for Google Analytics.  If you already have a Google account, just add Google Analytics too. 

The Basic – Google Analytics

Log-in to Google Analytics.  The first screen you will come to — is the dashboard.  What is a dashboard?  Google Analytics dashboard is an overview of your stats.  Here’s what’s on Google Analytics dashboard.

Under Stat Usage

• Number of visits – Number of visit this is the number of visitors to your site.
• Bounce rate – Bounce rate is the percent in which a visitor instantly left your site.
• Page viewed – Page viewed is how many pages were viewed given your date range.
• Pages/View – Pages view is an average of the number of pages viewed by your visitors.
• Average time on site – Time on site is an average of how long your visitors stayed on your site.
• New Visits – new visits is an average of the number of visitors that have come for the first time.

Traffic Sources

• Under traffic sources you will find an overview of how visitors arrived at your site.
• Direct traffic – Direct traffic shows how many people type your web address or clicked a link to arrive at your site.
• Referring Sites – Referring sites give you a look at site where your link appears — also known as (backlinks).

(note: bookmarks and links that appear on other sites are all sources of backlinks)

• Search Engines – Search engines shows which engines have indexed your site — like MSN, Google, Yahoo, Ask ….
• Others – under others you can see if visitors arrived via email.

Pull Your Google Analytics Data To Work

• Keywords – Used the keywords data to identify keywords that have a low bounce rate.  Keywords with high bounce rates might mean that visitors who arrived expected something else and quickly left your site.
• Landing pages – The term landing page shows where a visitor entry your site.  Landing pages with high bounce rate should be reviewed.  The goal of a landing page is to have your visitor click to another site on your domain, or complete an action you have set forth — opt to your mailing list, make a purchase, see another site you host.

(note: if you purchase keywords — adword — then those words with high bounce rate should be reviewed)

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