Written by ysdata on November 29, 2008 – 12:39 am
Finding the perfect online business combination takes times, but you can improve your online business with SEO. What is SEO? SEO stands for Search Engine Optimization. If you are new to Internet Marketing — you can start learning basic SEO practices by reading the SEO Bible.
Good SEO is the key. Now let’s go to Landing Pages. What is a landing page? A landing page is the first
page visitors will see when they arrive at your site. A landing page should be very user friendly. You don’t want visitors to be so confused that they just leave the site. Many landing pages act as navigation to other sites properties you may have. Having good SEO on your landing page is a must.
Once a visitor arrives to your landing page — what’s next? The next step after a visitor arrives to your landing page is one simple thing called “call to action”. What is “call to action”? Call to action can be getting the visitor to make a purchase, navigating to other page, downloading your ebook, signing-up for your newsletter, joining your mailing list etc. Why is “call to action” important? “Call to action” leads to clicks — conversions — revenue!
Improving you online business comes down to one simple step — picking the best keywords for your site. Some may debate that backlinks are more important, but let’s take a second look. Backlinks can be created by other Internet users linking to your site — guess how they found your site? That’s right — SEARCH.
Keyword selection is the most important traffic generator, however you should look for keywords that results in conversions vs. keywords that produce huge amount of traffic but no conversions. To track with keywords work best for your site you should be using some sort of analytics — try Google analytic tools.
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