On February 26, 2009 Google let users post questions that were answered by Matt Cutts. There were 114 questions in three hours. The following question was asked and answered — and then posted to YouTude.

The Question by Monica of Madison, WI On Brands and Rankings

“Can you verify that Google is putting more weight on “brands” in search engine rankings? If the answer is “Yes” — What is Google’s definition of a brand?”

This question on Brands and Rankings was inspired by a post to Aaron Wall’s Blog .

The Answer by Matt Cutts on Google and Brands

Inside of Google, especially inside the search engine ranking team — we don’t really think about brands. We think about words like trust, authority, reputation, page rank, and high quality. So, Google’s policies on search results have been pretty much the same.

“If someone comes to Google and types in X, Google wants to return high quality information about X”.

Sometimes that’s a brand search, informational search, navigational search, or transactional search. So, there are all sorts of informational needs people may have. Yes, Google has made a change to its rankings! It’s one of three or four hundred changes that Google makes every year. This change doesn’t affect the vast major of queries. This change is not putting more weight on brands. Google really doesn’t think of brands in search quality — that much.

Example on Google, Brands and Rankings

If you type the word “Eclipse” — if Google was really focus on brands the search engine results will be “Mitsubishi Eclipse”. However the first search result for “Eclipse” is Lunar eclipse.

Is Google putting more weight on brands in rankings?

The brand rankings changed was created by Vince from Google — to read more go to Vince Update

Tweet This Post  Buzz This Post  Delicious This Post  Digg This Post  Stumble This Post 

Other Resources

• PayPal Just Gave Its Self A Raise
• HTC Hero The New Android Smartphone
• Tour 9630 A New Blackberry
• Tweet Your Ad On Google